Ordering stuff online that you know you’ll always use on a regular basis makes sense, like your favorite brands of personal care products (shampoo, deodorant, soap, toothpaste, shaving products, and so on). You know what you like and you can search online for special deals and free shipping when you buy in bulk – all on your favorite device and without leaving the comfort of your home. But what about used car shopping online? The number of companies doing this keeps growing, but we strongly recommend thinking twice before taking the plunge. Here are 4 things that can, and often do, go wrong with online used car shopping.
Using the vast power of the internet to do your homework before you go out to buy a used car is always a great idea. You can see what kinds of cars are out there that interest you, as well as what prices those cars are selling for in your area, which gives you a leg up in negotiating the final price. There are also many sites that list used cars for sale and allow you to filter their vast databases by geographic location to show you actual cars for sale in your area that you can then go out and see in person.
“Window shopping” for a used car online is fine, but this article is about something else. We’re talking about online used car shopping where you actually choose the car you want, make payment or financing arrangements for it, and then have it delivered to your home or other place of your choice. What sets companies like these apart from other online used car shopping sites is that they don’t have actual retail locations. They like to claim that because they’re not paying for brick-and-mortar stores, they can offer lower prices on their cars. While not having a physical location can save on overhead, such business model has its own set of unique expenses that most traditional dealerships may not have. To name a few:
Now, the most important question: How is reconditioning done in such decentralized environment? Reconditioning is the most important thing when it comes to used cars. Can it really be done well and at a reasonable cost with no dedicated facilities?
Before you jump on the online used car shopping bandwagon, please do your homework. We urge you to very carefully read customer reviews from people who have made online purchases of used cars. It has worked out great for some, and it has not gone at all well for others. In fact, the number of people who have had nightmarish experiences should be enough to at least start asking questions. And don’t just read the hand-picked positive reviews a company puts on its own website – read real reviews from sites like Trustpilot, Google, and Yelp to get the complete picture. There are many great reviews but there are risks as well. Among the plentiful negative reviews you’ll find things like the 4 problems below:
When you dig into customer reviews of these online used car shopping companies, you’ll find that while many people have a great experience, more than 20% of customer reviews give them a one-star or two-star rating out of five stars. That means one out of every FIVE customers has a terrible experience! Those are not very good odds by anyone’s standards. The ordering process, as you might imagine, is extremely easy. Everything else after that, however, is up for grabs.
Maybe these online used car shopping companies are still new enough that they’re working out the kinks and will improve over time. But given the likelihood right now of having an awful experience, we think you’re better offer looking at and test-driving cars in person at a reputable used car dealership like Auto City. If you’re in the greater San Diego area, we invite you to visit our dealership in El Cajon to experience the Auto City Advantage. We have a fantastic selection of carefully selected newer used vehicles with low miles that are in great condition. Every car comes with a warranty. We even offer a no-questions-asked 3-day money-back guarantee! We can do that because we know our cars are top-notch. No runarounds, no headaches, and no haggling over price either, which we think is a waste of everyone’s time. Fair, competitive, and firm up-front pricing is the way we do business, and we’ve got the rave reviews from customers to prove it! If you’re ready to experience a better way to find and buy your next used car, start by exploring the Auto City website !